Mrs. Sekinat Arike Sanni-Bamigbade is a Marketing scholar and academic with expertise in Marketing Management, Consumer Behaviour and Agricultural Marketing. She obtained her Master of Science (MSc) in Marketing Management from the University of Southampton, United Kingdom, in 2016, and a Bachelor of Science (BSc) in International Finance with Distinction from Eastern Mediterranean University, North Cyprus, Turkey, in 2015. She also holds professional certifications in Digital Marketing and Computer Packages.
She joined the Federal University of Agriculture, Abeokuta as an Assistant Extension Fellow in the Agricultural Media Resources and Extension Centre in 2019 and has progressed through the ranks to Extension Fellow I. Her institutional responsibilities include coordinating the Planning, Monitoring and Evaluation Programme of AMREC.
She has contributed to academic administration and student development through responsibilities as 200-Level Examination Officer, 200-Level Level Adviser, member of the Committee on Course Evaluation and Review, member of the College Board of the College of Entrepreneurial and Development Studies. She also contributes to academic activities through undergraduate teaching in Business Administration, including Introduction to Business, Business Communication, Principles of Management and Human Resource Management.
Her research interests include Consumer Behaviour and Marketing Management, with a particular interest in Agricultural Marketing. Her research covers consumer behaviour, sales promotion, branding, packaging, customer satisfaction, agricultural markets, food security, agroforestry and entrepreneurship. She has authored and co-authored peer-reviewed journal articles in local and international outlets, including publications addressing digital banking payment services, conspicuous consumption, sales promotion, product branding, packaging and agricultural development, as well as refereed conference proceedings.
Beyond teaching and research, she has participated in extension advisory services, farmer training, agricultural value-addition programmes, capacity-building initiatives and planning, monitoring and evaluation of extension activities.
B.sc. Turkey,(2015);
M.Sc. United Kingdom (2016)
i. Consumer Behaviour and Marketing Management
ii. Agricultural Marketing
Vice Chancellor Scholarship Award for Distinction Students (B.Sc and M.Sc), 2011 – 2016
i. Extension Fellow I, Planning, Monitoring and Evaluation, AMREC, FUNAAB 2025 to 2027
ii. Extension Fellow II, Planning, Monitoring and Evaluation, AMREC, FUNAAB 2022 to 2025
iii. Assistant Extension Fellow, Planning, Monitoring and Evaluation, AMREC, FUNAAB 2019 to 2022
iv. Enterprise Promotion Intern, Cassava Adding Value for Africa Phase II Project, FUNAAB 2018 to 2019
i. Association of Digital Marketing Professionals (ADMARP225617)
Oke, F. O., Tolorunju, E. T., Kareem, I. A., Sanni-Bamigbade, S. A., & Ayegbokiki, A. O. (2024). Effect of Adoption of Sustainable Agricultural Practices (SAP) on Profit Efficiency among Cassava Farmers in Abeokuta Zone of the Agricultural Development Programme, Ogun State, Nigeria. Proceedings of the 8th Annual Conference of the Association of Deans of Agriculture in Nigerian Universities (ADAN), A. E. Obayelu, O. M. Olosunde, P. B. Abdulsalam-Saghir, O. S. Sowande, E. O. Fakoya, and J. J. Atungwu (Eds.). 224-229. Published by ADAN.
2. Kareem, I. A., Sanni-Bamigbade, S. A., Adekola, O. A. & Nwahiri, C. E. (2024). Marketing of Ocimum gratissimum (Scent Leaf) in Lagos State, Nigeria. Proceedings of the 8th Annual Conference of the Association of Deans of Agriculture in Nigerian Universities (ADAN), A. E. Obayelu, O. M. Olosunde, P. B. Abdulsalam-Saghir, O. S. Sowande, E. O. Fakoya, and J. J. Atungwu (Eds.). 263–269. Published by ADAN.
3. Oke, F. O., Kareem, I. A., Oose, M. O., Bamigbade-Sanni, S.A., Ogbogu, N. P. (2022): Socioeconomic Analysis of Artisanal Fish Production Output in Badagry Local Government Area of Lagos State, Nigeria. Proceedings of the 56th Conference of the Agricultural Society of Nigeria (ASN), C. O. Aremu, M. O. Bamiro, S. A. Abolusoro, O. O. Alabi (Eds.). 113–118. Published by Agricultural Society of Nigeria (ASN).
1. Sanni-Bamigbade, S. A., Oyeniyi, J. O., Opele, A. M., Oyalakun, D. (2026). Digital Banking Payment Services and Customer Satisfaction: Evidence from a Selected Liquefied Petroleum Gas Business, Journal of Business and Management Inaba, 5(2), 204-220. Published by Inaba University, Bandung City, West Java, Indonesia. Available online at https://doi.org/10.56956/h6m88k21
2. Sanni-Bamigbade, S. A., Oyeniyi, J. O., Opele, A. M., Oyalakun, D. (2026). Conspicuous Consumption and Purchase Decisions of Iphone Pro Models in a Developing Economy, Journal of Management Sciences, 8(1), 385-401. Published by Faculty of Management Sciences, Federal University Dutsin-Ma, Katsina State, Nigeria.
3. Sanni-Bamigbade, S. A., Kareem, I. A., & Abdussalaam, R. O. (2026). Effects of sales promotion on brand loyalty: Evidence from the powdered milk segment in Lagos State, Nigeria. Journal of Humanities, Social Science and Creative Arts, 21(1), 33-42. Published by Federal University of Agriculture, Abeokuta. Available online at https://journal.funaab.edu.ng/index.php/JHSSCA/article/view/2562
4. Oyalakun, D., Ojo, E. O., Omoyele, S. O., Sanni-Bamigbade, S. A., Olabisi, F. A., & Oyalakun, C. I. (2025). Entrepreneurial Innovation and Competitive Performance of Small and Medium Enterprises: Evidence from Emerging Economies. Journal of Business and Management Inaba, 4(2), 204-220. Published by Inaba University, Bandung City, West Java, Indonesia. Available online at https://doi.org/10.56956/jbmi.v4i2.631
5. Sanni-Bamigbade, S. A., & Akinbola, O. A. (2026). Examining the Impact of Product Branding on Consumer Loyalty in the Nigerian Telecommunications Industry. (2026). Abuja Journal of Business and Management, 4(1), 117-128. Publication of the Department of Business Administration, Faculty of Management Sciences, University of Abuja, Nigeria. Available online at https://doi.org/10.7118/67j0at39
6. Sanni-Bamigbade, S. A. (2025). Influence Of Packaging on Consumer Purchase Decisions of Cereal-Based Fast-Moving Consumer Goods. The Nigeria Journal of Business and Social Sciences, 12(2), 1-11. Published by Faculty of Social Sciences, University of Lagos, Akoka, Lagos, Nigeria. Available online at
https://urpr.unilag.edu.ng/index.php/njbss/article/view/2655/2153
7. Kareem, I. A., Sanni-Bamigbade, S. A., Adekola, O. A., Abioye, T. M. (2025): Sustainable Livelihood Utilization of Vitellaria Paradoxa (Shea Butter) Among Rural Women in Afijio LGA of Oyo State. Nigeria FUDMA Journal of Sciences, 9(5), 369-374. Published by Faculty of Science, Federal University Dutsin-Ma, Katsina State, Nigeria. Available online at https://doi.org/10.33003/fjs-2025-09053542
8. Oke, F. O., Adekunle, C. P., Akerele, D., Afolayan, S. O., Bamigbade-Sanni, S. A., and Abdussalaam, R. O. (2024): Determinants of Food Safety Practice and Knowledge Level among Food Vendors in Ado-odo/Ota Local Government Area, Ogun State, Nigeria. Nigerian Journal of Nutritional Sciences, 45(1), 62-71. Published by Nutrition Society of Nigeria. Available online at https://dx.doi.org/10.4314/njns.v45i1.8. Indexed in Scopus.
9. Oke, F. O., Kareem, I. A., Bamigbade-Sanni, S. A., Akerele, D., and Oose, M. O. (2023): Impact Assessment of Cooperatives on Food Security Among Catfish Farming Households in Oyo State, Nigeria. African Journal of Food, Agriculture, Nutrition and Development, 23(4):23081-23098. Published by African Scholarly Science Communication Trust (ASSCAT), Kenya. Available online at https://doi.org/10.18697/ajfand.119.21765. Indexed in Scopus.
10. Kareem, I. A., Oke, F. O., Bamigbade-Sanni, S. A., Animashaun, G. F., and Adegbite, D. A. (2022): Economic Analysis and Determinants of Agroforestry Production in Ogun State, Nigeria. LASU Journal of Engineering, Science and Technology, 3(2), 10-22. TETFUND sponsored publication of the Lagos State University (LASU), PMB 0001, Ojo, Lagos.
11. Sanni, S. A. (2022). Consumer-Brand Knowledge and Relationship Dynamics of the Marketspace for Bournvita Beverage Drink. Nigeria Journal of Management Sciences, 23(2), 56-65. Published by Faculty of Management Sciences, Rivers State University, Port Harcourt.
Available online at https://nigerianjournalofmanagementsciences.com/consumer-brand-knowledge-andrelationship-dynamics-of-the-marketspace-for-bournvita-beverage-drink/
12. Oke, F. O. Kareem, I. A., Bamigbade-Sanni, S. A., Oose, M. O., and Olayode, A. K. (2022). Economic Analysis and Determinants of Maize Production in Oyo State, Nigeria. Nigeria Agricultural Journal, 53(1), 60-66. Published by Agricultural Society of Nigeria. Available online at https://www.ajol.info/index.php/naj/article/view/227574
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