Authors: Vincent, O. R., Folorunso, O., Akinde, A. D.
Issues in Informing Science and Information Technology Volume 6, 2009
Abstract
Adverts are used to make services and products known to its likely users or consumers in a very easy and dynamic way. These have become one major medium which business, organization or establishment could function effectively in a competitive environment. Manufacturers and organizations use adverts as a means of reaching their intending customers, as regards the goods and services they make available. Adverts therefore serve as agents between organizations and customers. In this paper, a mobile agent based model that would help its users to place timely and effective adverts is described. This is done to aid advert placement in television stations and it is implemented using Nigerian Television stations as case study. Agent moves from one host to another to make enquiry and place adverts. This model is designed with the assumption that each of the host grants access to the mobile agents.