Authors: D. Akerele, S. O. Akinbode & A. O. Dipeolu
Journal of Agricultural & Food Information, Volume 11, Issue 4, 2010, pages 330-339.
Abstract
This study examined food safety issues and willingness to pay for the safety of kilishi in Sokoto, Nigeria. Using simple random sampling, 232 kilishi consumers were selected and interviewed with the aid of a well-structured questionnaire.
Data collected were subjected to descriptive statistics and Tobit regression analysis. A majority (73.7%) of consumers perceived kilishi as unsafe for consumption and were willing to pay a premium for its safety. Income and education positively affected willingness to pay among kilishi consumers. Public enlightenment campaigns and enforcement of food safety laws are recommended to raise safety awareness among consumers and compliance by marketers.
Keywords: food safety, kilishi, Nigeria, Sokoto, willingness to pay